Is SEO and SMO the same?

What is SEO?

SEO stands for Search Engine Optimization. It focuses on the process of Website ranking and organic traffic on the Search Engine Results Page (SERP).

What is SMO?

SMO stands for Social Media Optimization. It increases the recognition of your products and implements organic marketing through Social Networking.

Difference in Functions:

When you come across the words SEO, SMO, SERP, you must also encounter SEM. SEM stands for Search Engine Marketing, which has an interconnection with SEO. SEM helps websites to get more visibility in search engines. It performs via SEO, Paid Traffic, Paid Ads (i.e., Google AdWords) and Bidding.

The main goals of SEO focused on Website Ranking, increases Visibility, Organic and Inorganic Traffic, delivering ROI.

  • Website Ranking increases using Targeting Informational Keyword Planning, Link Building, apt Meta Title and Description and Quality content.
  • Increasing Search Visibility is making your webpage found on the Search Engine Results Page (SERP). Providing relevant keywords and organic traffic results in the rise of the Visibility Score.
  • Website Traffic is the count of visits by attracting your audience. Making way for visitors to stay long in your site by providing them Information by structuring your webpage with blogs, articles, snippets. It also helps in mitigating Bounce Rate.
  • ROI stands for Return On Investment. SEO aims for Profitability by Lead Generation and Increasing E-Commerce Sales. The main objective of SEO is to convert the visits into leads and sales. Concentrate on On-Page SEO performs Direct Marketing and Branding. It also helps to make your business noticed by visitors of all stages.

SEO involves monitoring your domain ranking, visibility score, webpage traffic analytics, keyword planner, site audit, and competitive research. There are many SEO digital marketing tools available online. Some of them are:

  1. Google Search
  2. Console
  3. SEMrush
  4. MOZ Pro
  5. Ahrefs
  6. Ubersuggest
  7. Yoast SEO
  8. SpyFu
  9. SEOPress
  10. Google Trends
  11. SmallSEOTools

Though the goals of SMO and SEO look similar, they function differently. SMO aims for promoting and making aware of your product and webpage through Social Media Channels such as Facebook, Instagram, Twitter, Linked In, YouTube, Pinterest. Through Social Networking, an Organization’s Customer Relationships develops and delivers Reputation Management. SMO has many Techniques and Strategies to achieve the goal. Constant Postings on social media pages keep the audience engaged with your organization. The only thing to concentrate on is CONTENT, which seizes the target audience. The content you provide should build a Trust factor of your business, and it should be worth Shareable Content. Make it easier to share your content in groups and communities, which results in a broad audience. SMO helps in converting leads into sales by performing Campaigns that encourage Revenue Growth. SMO observes Competitors, which helps Business Intelligence.


Finding the best time to post has some tactics in SMO. Marketing Insights will be nifty to know your audience and focus on what matters most. Updating the existing content or reposting it in the form of snippets, images, visuals may generate more visitors to your page.


While SEO deals with content readable by search engine Crawls and Spiders, SMO deals with content readable by Humans. SEO should maintain a User-friendly Website, and SMO concentrates on customer-friendly pages.

Need of SEO & SMO in Business:

  • SEO & SMO both work on Expanding Your Business by increasing the Ranking and Traffic of web pages in Search Engines. It leads to approaching New Visitors to your page.
    By approach of New Visitors to the page, the lead converts into sales by proper SEO that Increases ROI.
  • Maintaining Organization Reputation and Standard is the foremost thing to run a successful business. Providing Quality Products, Good Reviews and Good Customer Relationships are necessary components.
  • Branding Popularity is the most crucial component for an organization or a business. When your Brand gets popular, it leads the customers to trust your products and service, which adds value to your business.
  • Reach Target Audience is another strategy in Digital Marketing done by SMO to increase lead conversion.
  • You can have a Direct Customer Relationship with the Client by interacting in social forums.
    It makes an easier way of Monitoring Business Campaigns and tracking them with Data Provided.
    Trust and Credibility of a business depend on communicating your testimonials and achievements with compassion and competency.
  • Businesses with geographic area benefits from local search results in Google by Local SEO
    You can get a Quick Response from the customer about the product and their needs, queries and feedback on social media channels.

Why is it Interrelated?

In the Digital Marketing World, everything connects. Links that are shared and liked on Social Media increase the rank of the site in SEO. Both SEO and SMO work differently to get a higher Rank and Traffic of the Website. They bring recognition from both Search Engines and Customers. The effective blend of SEO and SMO brings the success of an Online Business.

Which is Best for Your Business?

SEO and SMO-both are an integral part of Digital Marketing, the foremost need for Small Businesses. Digital Marketing benefits more than Traditional Marketing and helps in reaching Global MarketPlace. It markets Brand and promotes Sales. Procrastinating Digital Marketing is the worst decision ever, as your Customers and Competitors are Online. Therefore, both SMO and SEO plays a vital role to boost up your business and ROI.

Our Experts can help you with both SEO and SMO for your Website. Contact us if you want to learn Digital Marketing.

Tags: , , ,